Every web design project falls within one of a few different scale categories. When you're ready to proceed, you can contact our sales team to get a custom quote on your website design project, which will be priced based on the volume of content to be included in the website, the presence of custom features that are not already included in the package we have selected for you, and to what degree you, the client, will be involved in the production of content both during development and after the website is published. If it takes longer than we originally quoted to develop your website but the scope of work hasn't changed, you're covered by our Service Pricing Guarantee.
The end result of every design project involves some sort of risk being taken by a business, which at the end of the day is why design costs can vary so greatly. The risk of you choosing a designer that delivers a final product that doesn't generate the expected revenue for your business factors into the pricing of every project. Clients pay a premium for Keddy & Associates to design their digital assets because when branding your company determines the ultimate success or failure of your business, We Deliver. Without Exception. If you're paying less for your design projects, you're taking a greater risk that the final result won't be exactly what your business needs to succeed. It's that simple.
Risk-Based Pricing also means different things for different businesses. A small "mom-and-pop" shop has a different level of risk associated with marketing assets than does a multi-national conglomerate whose branding might appear on millions of dollars worth of merchandise and is quite costly to replace should it be determined that the design is flawed. In this way, the value of a design project is intrinsically linked to the scale and environment of the client business.
For all projects that have a Web Design component, you'll often be asked for a nominal deposit on the services being requested, to make sure that we can cover any costs incurred on your behalf as we work on your project. Depending on the billing status of your account, the required deposit could range anywhere from 25% to 50%. If your project requires a Client Agreement as well, then we will require both a fully-executed Client Agreement and receipt of deposit funds before we proceed with your project.
Part of the reason our clients choose Keddy & Associates is the predictability you can expect from our billing. The price we talk about during your complementary consultation with our sales team is the same price that you'll receive a bill for when the project is done or throughout the payment plan we arranged for your account. If the scope hasn't changed but we failed to properly quote our services to you that's our fault not yours, and we take full responsibility for that by assuming any additional costs. Most services under $2500 qualify for our Service Pricing Guarantee, which covers the majority of our services. If your project billing exceeds $2500, then reach out to your account representative to discuss our commitment to predictable billing practices, and how we might resolve pricing for large-scale custom projects.
The first stage of any design project is to first determine if there is a viable solution that Keddy & Associates can provide the prospective business. At Keddy & Associates, we take great pride in surrounding ourselves with businesses and organizations that demonstrate a positive impact on the world around them. Profits matter in business, but not at the expense of social responsibility and positive community engagement.
We also believe in providing the right services to the right businesses at the right time. For Keddy & Associates, this means walking through your entire marketing strategy, determining what your business goals are and where your potential weaknesses may be, and supporting your business by removing those weaknesses from your marketing workload. If we don't think a particular service is right for your business, we're not going to try and sell it to you. If we know of a better match for your needs that doesn't involve Keddy & Associates, we'll point you in that direction!
During our complementary consultation, we'll have an in-depth discussion about the proposed project, how Keddy & Associates can help, and what the format of the final result will look like. We'll cover as much or as little information as you want, because we also believe in being transparent and informative. The more you as a client know about the process we are undertaking for your business, the better prepared you are to engage in the process and ask us the right questions and to guide us toward the best result for your company.
In most cases, we have a pretty good understanding of what our costs are going to be for a given web design project. While we're not sitting here lining our pockets, we can, in some rare cases, find alternative ways to deliver the necessary services to our clients in ways that allow us to stretch the standard pricing model to accommodate clients in financial need.
We encourage any clients who feel that the price quoted is outside of their financial capabilities to reach out to us to negotiate a solution that both parties can be proud of.
Not all projects will require a Client Agreement (which spells out the details of the business relationship between both parties, specifically in larger projects, to provide protection to both sides should the project not proceed as originally planned) but most large-scale projects will. If the overall project is a short one or involves a value of under $1000, chances are likely that a Client Agreement is not necessary.
When a deposit is required for a project, we will usually not begin work until the deposit is received, and if a Client Agreement is warranted as well then a signed copy of the Client Agreement will also be required at that time.
With all web design projects, we'll outline approximately how long we estimate it will take for us to complete the project for you. Unless specifically identified in a Client Agreement (CA) or Service Level Agreement (SLA), these estimates are not binding. Just like any other small business, we experience growing pains too! We will, however, do our best to ensure that you are kept informed as to the ongoing status of your project. If we determine that it is necessary to get your feedback mid-project or we find that we've missed collecting a valuable piece of the reference work being used to create content for you, then taking a long time to respond to our request may also slow down progress on your project.
When a design project is finished, it is customary to withhold delivery of the finished product until the balance of the project is paid in full. The "deliverables" will include final product renderings and do not automatically include the "working files" - those proprietary files we use to create your final product. As an agency, we purchase utility licenses for products that are not licensed for resale to individual clients, and it is for this reason that it is rare to receive original drawing files for any commissioned works. All that being said, we do try out best to make sure that you have final deliverables that are functional and meet a wide range of uses and a variety of your existing needs.
At the end of every web design project, we're going to ask you how we did. Was your experience a positive one? Did we live up to all of your expectations? What could we do to improve in the future? Ultimately, people don't buy from businesses, people buy from people, and we, as people, aren't perfect - though we strive to be. Your valuable feedback means that we as a business can grow and continue to deliver only the highest quality of service.
A web design service that is unaffordable for a small business is a marketing necessity perpetually out of reach. You need a website to market your business but in order to pay for it you need more sales? We've always seen the failure in that logic and that's why we approach our service from the opposing perspective - what can small businesses afford and how can we deliver as much value at that price point?
You wouldn't expect us to forget showing you all the work we're proud of would you? For a complete look at all that we have done, (not just in web design) check out our Complete Portfolio!